Unforgettable live music for an amazing cause
For the ninth consecutive year, O2 is proud to be partnering with War Child for BRITs Week, inviting some of the music industry’s biggest artists to perform at intimate venues across London and Manchester, all whilst raising money for children whose lives have been torn apart by war.
Last year a record £575k was raised, with all proceeds helping to fund War Child’s vital work protecting and educating children in some of the world’s worst conflict areas.
War Child BRITs Week has become one of the highlights of the British Music calendar. This year we kick off with Jessie Ware on 12 February, and finish up with Kygo on 24 February. But, whatever the gig, the one thing that is guaranteed for everyone taking part is an unforgettable night of live music.
O2’s partnership with War Child goes back to 2009 when we joined forces with the charity to stage the official BRIT Awards after show party. Any partnership that lasts as long as ours has to be pretty special, and it got us wondering about what makes a successful business partnership?
Any business looking to support a charity, or join forces for a particular project or programme, should be confident that their partner is of interest or has relevance to their organisation.
At O2, we define our purpose as making every day better through personal experiences that count. Live events have always formed a major part of this, and it really matters that both O2 and War Child believe in music as a force for good.
Successful business partnerships are invariably ones where both parties have something significant to add. Synergy is a word that is often overused in business, but it is entirely relevant in this context – the partnership should deliver something that is better than the individual parties could deliver separately.
For War Child for BRITs Week, we have been able to bring Priority, which provides a range of perks, prizes and surprises for lovers of live entertainment. Priority members will get 48 hours early access to War Child for BRITs Week tickets, from today at 9am, and will enjoy a number of perks at the events themselves, including priority queues and fast track cloakrooms.
It’s all about the music
Back to the music, and tickets for all the War Child for BRITs Week events go on general sale this Friday, 19 January. There’s also a prize draw on Friday to win tickets and to enter fans must donate £5. Both go live at 9am.
If you miss out on the prize draw all is not lost, because we will be live streaming three full gigs on Facebook. Besides, you will have supported an extremely worthwhile cause.
Find out more about War Child’s work here. And with your donations, you can help us do even more.