Small Business Saturday: Resilient Local Businesses
The high street has taken some hard knocks over the past decade, but with a bit of fighting spirit and some clever new business techniques, it’s standing firm.
Small Business Saturday is a brilliant opportunity for the nation to celebrate the achievements of local businesses. But even businesses without a high street presence can learn from their survival techniques. The Small Biz 100 is a group of 100 of the most exciting growing businesses in the UK – here’s what they’ve learned from the retailers who are flourishing on the high street.
1. Give back to your community
If you don’t have customers coming through the door, your business is going nowhere. So it pays to give people an extra reason to spend time and money with you. You don’t have to have a physical store to run workshops, pamper sessions, parties or local events to build a deeper relationship with the residents and families in your local community. Reward schemes are a great incentive too!
One company that’s putting this advice to good use is Birdcage Barn, a family business that sells gifts and art made by local craftspeople. Aside from selling goods, the business also passes their crafting skills on to the local community by hosting regular workshops.
2. Network and Collaborate
There’s strength in numbers. Small business owners especially benefit from creating strong local and online communities for support as well as networking opportunities.
One of the 100 businesses being profiled for Small Business Saturday, Troubadour Café is a joint café, shop, bar and club space that has been in business since 1954. Its current owners, Simon and Susie Thornhill, are part of their local Chamber of Commerce network of businesses, which allows them to share knowledge, opportunities and expertise with other SMBs in the area.
3. Take full advantage of the internet
Never underestimate the importance of social media. If you don’t have a big marketing budget, building a social presence online can help you connect to local, national and international customers on a one-to-one level, as well as cementing your brand identity.
Poodles and Pompadours has a lively social following. The pet grooming parlour and boutique hasn’t skimped on its website and by combining real world service with online retail it has increased its appeal to customers too.
Small Business Saturday takes place on December 6th – click here to get involved and find out more about the businesses profiled in the Small Biz 100.
For more inspiration on how to make the most of tech for your business, check out our Digital Heroes on the Small Biz 100