MWC 2019: Immersive Content
O2’s chief Marketing Officer, Nina Bibby, believes that engaged customers typically buy more, are better brand ambassadors and demonstrate more loyalty than those who aren’t. In short, providing a high quality customer experience in today’s connected era must be a critical component of every organisation’s strategy.
Comparing one organisation with another has never been easier – and the emotional connection, or feel good factor, can be all it takes for a prospective customer to move away from a competitor and become a loyal customer of yours. As customers become more demanding there is an expectation of immediate and personalised experiences.
Effective immersive content ensures that an end user is engaged in a way that removes other distractions. We are seeing new interactive content (such as Netflix’s bandersnatch) as well as HD/4k/8k content, and audio supporting more channels and higher bitrates. At the same time we are witnessing new mediums with the advances of AR and VR in both consumer and professional applications.
Last year, we launched an augmented reality experience, meaning fans of Michael Bublé could download an AR version of the Canadian hitmaker, giving them the ability to take selfies and videos with a 3D video avatar of the singer on their smartphones.
Matthew Wainwright, O2’s Client Manager for Passenger Services, suggests five key elements that every customer focused business must adopt to deliver a great end user experience
Engaged customers buy more, are better brand ambassadors, and demonstrate more loyalty than those who aren’t. Providing a high quality customer experience in today’s connected era must be a critical part of every organisation’s strategy. So how can we make sure our digital tools are delivering these better customer experiences?