• Home
  • Business Shop

    Your Reading List & recommendations

    • Your Reading List
    • Recommended For You
    • Home
    • Business Shop
    • Show all
    • Growth
    • Public sector
    • Safe & secure
    • Start-ups
    • Tech advice
    • Work smarter

    Jul 11th, 2016

    Public sector

    How resilient is your business?

    | Jul 11th, 2016

    By Ben Kitto: Head of Enterprise Acquisition for Retail, Leisure, Finance and Professional Services, Telefónica UK

    Just how resilient is your business? Uptime and availability are key metrics for most businesses, due to the need to transact online and keep in contact with their customers 24/7. And resilience relies on strong communications.

    The key to this is connectivity – and having reliable connectivity. A business can opt for an array of connectivity options from ISDN, to ADSL, to full Ethernet services – which are fine until you realise that all are cable-based, and rely on a communications operator running lines and services into your building. That means that they have the potential to fail. And it’s not just problems in the local exchange that you need to worry about – what about that considerate gentleman with a JCB just down the road, who inadvertently decides to turn your business-critical connectivity into Super Noodles!

    “Ahah” I hear you say, “But we have backup lines to avoid this very problem – our provider has installed a resilient link for us. So we’re covered!”

    Okay – that’s an excellent strategy and shows consideration for business continuity. But is that second circuit truly resilient? Perhaps you should ask yourself…

    • Does it terminate in a separate cabinet in your building?
    • Does it use a different cable duct out of your building down the road to the cabinet?
    • Does it connect to a separate cabinet down another road?
    • Does it go to the same network node?
    • Does it…..blah blah….you get the picture

    9 times out of 10, the answer I hear in response to these questions is is a stony silence followed by lots of “erms” and “maybes”.

    That’s because true resilience is only possible when you have both a wired and a non-wired connectivity option. O2 Gateway provides customers with a single access platform that can offer all manner of fixed and cable connections, depending on what your business needs. And it offers seamless backup connectivity via our award-winning 4G Wireless network.

    So to put it simply – a business with an O2 Gateway connection doesn’t need to worry, even when Mr JCB does his best to shred your fixed line connections. Our solution simply routes you onto our 4G services, where you can continue to take orders and communicate with your customers within seconds of the dreaded “Oh no!” from Mr JCB.

    As a little test – just have a think about how your business would be affected if you lost service for half a day. What would that mean for you, your customers, or your shareholders? What about a full day…what about 2 days? These are all very realistic cases, and believe it or not ADSL connections can be offline for 5 days before they are fixed. This is a perfectly legitimate timescale for time to fix from a popular UK service provider, and means that your business will be left hanging for a whole working week.

    So if you want true resilience for your business, think about O2 Gateway: the solution that keeps you up and running 24-7, irrespective of the day-to-day challenges of modern business connectivity. Visit our website to find out more.

    Ready to scale up your business? Call an O2 business specialist on 0800 028 0202 or call free from your O2 mobile on 8002.

    Tags

    • Share
    • Categories

    Share this article:

    Share to WhatsApp
    Copy & paste link:

    All articles

    Growth

    Public sector

    Safe & secure

    Start-ups

    Tech advice

    Work smarter

    Related articles

    Added to Reading List
    Start-ups

    Is your business invisible online?

    in fact social media can act as a great leveller, allowing your business to compete favourably against larger, corporate businesses that require dedicated marketing departments. Businesses are never too small...

    Jul, 18th 2014
    Added to Reading List
    Start-ups

    Five of the latest technology must-haves for a successful business

    to the technology that we see and hear small business owners using to transform their businesses. 1. Mobile and tablet optimisation I’m sure you’ve heard this a million times, but...

    Mar, 28th 2014
    Added to Reading List
    Start-ups

    Discover what Twitter can do for your business

    ...a long-time advocate of Twitter for business (follow @O2 and @O2BusinessUK for proof!). O2 has even created Social Insights, a free leaderboard-style tool that tracks UK businesses’ performance on Twitter...

    Jan, 27th 2014
    Added to Reading List
    Growth

    Small Business Saturday: Resilient Local Businesses

    Nov, 27th 2014
    Category links
    All articles
    Growth
    Public sector
    Safe & secure
    Start-ups
    Tech advice
    Work smarter
    • Show all
    • Growth
    • Public sector
    • Safe & secure
    • Start-ups
    • Tech advice
    • Work smarter
    O2 links
    About O2
    O2 Business
    Business shop
    O2 Enterprise
    Customer Support
    Contact us
    How to complain
    Follow us
    Facebook
    LinkedIn
    Twitter
    RSS Feed
    • Terms & Conditions |
    • Privacy policy |
    • Cookie policy |
    • Access for all

    © 2019 Telefónica UK Limited.

    Telefonica