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O2 Business thought leadership and content gets shortlisted for multiple awards

The annual B2B Marketing Awards 2021 shortlist has recently been announced and we’ve been nominated for our work on the ‘The Big Ask’ with The Marketing Practice. This was a piece of research O2 commissioned with Retail Economics, taking a detailed look at the behaviour of the modern, connected customer. The findings are detailed in The Big Ask report, and were presented to retail leaders from across the UK at the launch.

As well as our achievement in Thought Leadership, we have been nominated in several other categories:

  • Here to help your business flex for O2, by Twogether – Best use of digital techniques or technologies
  • The big ask for O2 Business, by The Marketing Practice – Best use of thought leadership
  • Markers, set, go! for O2 Business, by The Marketing Practice – Most commercially successful campaign
  • The big ask for O2 Business, by The Marketing Practice – Best use of account-based marketing

Zoe Hominick, Head of Business Marketing said of the nominations, “Bringing value to our customers has always been at the heart of our marketing communications strategy and that’s exactly what our thought leadership work is designed to do, so we’re thrilled that we’ve been shortlisted… as well making an impact with our customers and UK businesses.”

The final will take place on 24 November at the stunning grade II listed Old Billingsgate located on the River Thames in the heart of London.



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