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MWC 2021: Start-Up Innovation

At MWC 2021, Start-Up Innovation is one of this year’s principal themes. After all, it’s innovation that safeguards a company for future success.  

It’s worth asking the question, what does start-up innovation actually mean? It means being agile, finding the right partners, and the excitement of turning endless possibilities into reality. At O2 we are not constrained by the boundaries of a challenge or idea, but focus instead on the horizon, alongside the partnerships that we build.  

When it comes to best practices in innovation, here are some articles that might inspire you: 

The actions and mindset for developing high performance teams 

O2’s CEO Mark Evans talks with England Rugby Head Coach, Eddie Jones about the actions and mindset for developing high performance teams.  

Strategic partnerships in practice: McDonald’s and O2 

O2’s CEO Mark Evans and Paul Pomroy, Chief Executive Officer for McDonald’s UK and Ireland, discuss spanned innovation, partnerships, leadership in challenging times, and how technology will shape to prepare McDonald’s for the future. 

If 5G is the answer, what is the question? 

A real world look at how the 5G network can help transform businesses and public services. 

Driving innovation through organisational culture 

We asked five experts from different industries for their advice on what allows for success in organisations looking to evolve and maintain relevance. 

Britain heading for ‘mobilepreneur’ boom with over 31,000 new businesses set to start up 

O2 Business reveals ‘mobilepreneur’ revolution could generate an extra £790million in GDP and over 35,000 new jobs over the next three years.  

Rise of the mobilepreneurs: A third of young Brits consider careers online selling products on smartphones 

O2 Business reveals rise in next generation of entrepreneurs as 33% of Brits aged 18-24 are likely to give up their job or full-time education to focus on selling products on smartphone apps.  

‘Digital divide’ persists among most small businesses, but young ‘mobilepreneurs’ paint an App-ier picture 

O2 Business research reveals 93% of the UK’s small businesses have not set up any part of their business on a smartphone app since March 2020.  

Trust and the future of work 

With the easing of restrictions on the horizon, the demands of the post-lockdown workforce will be on the minds of many. 

Building the gender diverse workforce of tomorrow 

Jo Bertram, Managing Director, Business at O2 considers the opportunity ahead for organisations to drive real change and attract more diverse talent. 



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