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Controlling the cost of mobile business

Rob Stirling, Head of Digital Solution Sales at O2, looks at ways that technology can help to manage increasing mobile data usage, whilst adding value and the associated productivity to our new way of working

However challenging a year it has been, we’ve all seen just how rapidly many businesses have been able to adapt both how and where their people work. The effects have been far reaching, and we are conscious of how people need to rely on our network now, more than ever.

The statistics speak for themselves. Voice traffic has increased by nearly 60% at peak times throughout lockdown, with call times lasting as much as 40% longer. And Forbes recently reported that throughout the world, internet use has risen by 70% this year, fuelled in part by the increasing need to do business online.



Controlling costs

So working from home has clearly increased mobile use, potentially resulting in escalating costs for business phone usage and data consumption. For companies with substantial mobile fleets, these could be considerable. However, rather than simply accommodate these costs with larger, more inclusive call and data bundles, we’ve been looking at some of the ways that technology can help to manage or control these costs more effectively.

For many years we have worked with our partner Asavie, and have powered our Data Governance service with Asavie’s SD Mobile (formerly Moda) solution. It has helped us to provide a highly secure and controlled internet experience for corporate device fleets, wherever they happen to be.

Its capability reaches beyond fleet security, however, and the Asavie SD Mobile solution is more relevant now than ever before. At a time when businesses need to control data usage more carefully, it can help to govern what business owned devices are used for. For example, you could:

  • Prevent or apply limits to applications that consume large amounts of data, like video or music streaming
  • Restrict access to certain content types
  • Set limits by volume of data, or bandwidth allocated
  • Make streaming less data intensive by reducing definition from 4K to HD
  • Maintain an open gate, but audit what a device is being used for and when
  • Whitelist all corporate applications or services so that these are uninterruptible

Naturally, business with a Mobile Device Management (MDM) solution can roll out the service seamlessly, without having to recall devices, and with nothing for the user to change.


Adding value

Controlling costs is justification enough for implementing the Asavie SD Mobile solution. However, we believe it can add additional value as well. We’ve recently added the service onto our IoT platform, which means that it can now enable us to provide device SIMs that deliver what I call Network Resilience.

For remote workers, it means being able to ensure connectivity, wherever they are in the country. If for any reason their devices can’t connect to the O2 network, they will connect to another network instead. By employing Asavie SD Mobile to control the data, users can connect their devices when they travel anywhere in the country, throughout Europe or anywhere in the world. They’ll be able to continue to work using a SIM provided by us, billed by us at the same flat rate, but attaching to another network service when the need requires.


If your business has a connectivity dependency, we’d like to talk to you. Let us demonstrate how we can provide highly resilient connectivity, with complete cost control, so that you don’t experience bill shock as a result of our new way of working.

To find out more information visit Business Mobile solutions or call us now on 0800 955 5590.

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