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O2 annual Partner of the Year Awards – Meet Welcomm Communications

In December, we celebrated with the winners of our annual Partner of the Year Awards – all organisations who provide a consistently outstanding, world-class customer support and service as well as a high level of digital knowledge and expertise.

This year Welcomm Communications was one of our worthy winners. Based in the Midlands, Welcomm provides a complete suite of communications solutions across mobile, fixed line, telephony, hosted and managed services. We have worked with Welcomm for 30 years, in a partnership that was formed right back in the days before we were even called O2.

Following the announcement of the award winners, we spoke with Aidan Piper, CEO of Welcomm Communications.

How does it feel to be crowned one of O2’s Partners of the Year?

Over the 30 years that we’ve worked with O2, the two companies have been very much aligned. We’ve been Partner of the Year for two successive years now, which feels great. To be recognised in your sector as best in class by your major supplier is very important to us, particularly from a brand as strong and identifiable as O2. And of course it’s something that we can flag up to our customers and prospective customers.

So what does it mean for your business to be part of the O2 Partner Network?

I think that the big thing for us is that it lifts our people. They’re O2 through and through, and to know that they’re doing a good job – and better than anyone else – is amazing for them.

O2 is our biggest contributor, and most of our customers are on the O2 network, so being a part of the O2 Partner Network gives them the confidence that we know what we are doing and are experts in our field.

What gets you energised in the morning for the day ahead?

I still like to go out and sell. My background is in sales, and I still get excited knowing that we’ve got a team of nearly 30 excellent salespeople who are going to go out that day and sell something. I get excited for them. Even as CEO, I still consider selling as my main role today.

What are you most excited about that the future will bring?

I think it’s just knowing that there’s always going to be change. Change is the one constant, and every business must learn to adapt. I’ve come to realise that if you look back at most of the predictions people have made about what the future would bring, very few of them were right. I’m guilty of this myself. When the mobile networks first introduced text messaging, I remember thinking ‘Why would anyone want to send a message by text?’.

But change is coming – the pace and rate of technology advances makes it inevitable – and we need to be ready and able to take advantage of it. I think it’s important, too, to be able to identify where advances can improve the functionality and reliability of existing technology, rather than create new technology. For example, I think that we will see a resurgence in radio communications over mobile, which I find very exciting.


If you’d like to find out more about our partners, or are interested in becoming one, you can find out more here.

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