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Join the dots: Why collaborating is the future

Richard Bradford, Head of Planning from challenger advertising agency VCCP, shares his takeaways from the O2 Blue Door Conference 2019

There’s an amazing energy at the Blue Door Conference. Not just because it’s about the possibilities of the future, but because it brings a lot of people together to make sense of that future.

And in a way, that’s the theme of Blue Door this year. Almost every story we heard about the future was about how things get better when people and expertise comes together.

From Smart Ambulances to water companies, the big steps forward are when collaboration happens.


Making fast even faster

For example, the defining factor when dealing with a stroke is ‘Time To Needle’. That’s the amount of time between someone having a stroke and being given the appropriate treatment. That means getting a stroke victim in an ambulance and to a hospital as quickly as possible.

How do you make that faster? We spend millions on campaigns telling people how to spot strokes – F.A.S.T. – but people can only respond so quickly, and ambulances can only travel so fast. What if instead of the stroke victim travelling to the diagnosis, the diagnosis could travel to the stroke victim?

Smart Ambulances put a stroke specialist in the back of an ambulance remotely through the power of 5G, meaning the diagnosis and treatment can happen as soon as the ambulance is with the stroke victim.

And the secret ingredient? Working together. Getting time to needle down has proved to be a question of collective effort. It’s a microcosm of collaboration: not just between the paramedic and the remote specialist working together to get a diagnosis over 5G airwaves, but between the companies and the public sector who have worked together to make Smart Ambulances a reality.

O2 is partnering with Samsung for the devices, Visionable for the video collaboration software and Launchcloud for the asset tracking and compliance check elements. 


Collaborating information

Pushing the envelope in the future is not just a question of technology. The very nature of connected technology means that it demands collaboration to be useful, precisely because it touches so many elements and allows so many pieces of the puzzle to be brought together. Businesses will need to work together to get the most out of the future.

Take the example we saw at the Blue Door Conference of finding a missing child quickly – another instance where time is of the essence. One piece of data alone is just information. The location of a child’s smartphone for example. But when you combine bits of information together they become intelligence.

When you take the information from a home’s security systems, combine them with a location of a child’s phone, and facial & emotion recognition technology from security cameras a pattern emerges: a child is missing, and now we know where they are, who they’re with and how they’re feeling.

This kind of collaboration of information is what networks of the future allow. It makes the coming together of information seamless.

But importantly, that won’t just happen automatically. Data won’t collaborate unless companies do too.

The future brings with it better connectivity; will you be prepared to collaborate to take advantage of it?


Want to find out more about what happened at the O2 Blue Door Conference 2019? Click here.


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