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5 things we learned at StartUp Saturday

The latest StartUp Saturday event from small business support group Enterprise Nation was the biggest yet. With speakers from Microsoft, 123 Reg and EN founder Emma Jones at the British Library Conference Centre in London there was plenty of advice on offer for 250 of the UK’s most dynamic bijou businesses. Here are 5 things we learned.

1. Nail these five key points in two pages for a great business plan

  • Idea – what is it and why?
  • Market – who wants your idea?
  • Operations – how will you actually run the business, and how much time will it take?
  • Finances – what are your projected sales, less costs?
  • Friends – who’s already in your network who can help?


2. Whatever your product, have it on you at all times

Or at least have a business card. You never know when you might bump into a future business opportunity, so keep yourself well equipped. If it’s a piece of clothing, wear it, if it’s a food product, carry plenty of samples with you.


3. Get down with the cloud

Starting out as a business owner means you’ll often be working off one or just a few devices. It’s crucial you save your documents and files in the cloud. Not only will you be able to access them at all times from anywhere but you’ll also be able to ensure your work is recoverable in case one of your devices breaks. Microsoft Office 365 from O2 Business is a great, low-cost way to start.


4. PR is not about ROI, it’s about reputation

Hitting the headlines is no easy challenge and it’s not easy to manage sales from PR, so you have to find your unique story and focus on selling that to the press so they find you interesting and unique.


5. Calls to action are key when building a website

Domain name registrar 123 Reg swears by the phrase ‘keep it simple, stupid’ when it comes to designing your website. Ask yourself what calls to action you want your audience to take and make sure it’s as easy as possible for them to do so.



Enterprise Nation launched in 2005 and has since helped thousands of people start and grow their businesses. Led by founder Emma Jones MBE, it’s also a leading campaigning voice for small business with the Government.

O2 Business customer? Want expert business support free for 12 months? Sign up free to Enterprise Nation

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