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Why a new phone is about more than its shine

By Lee Hargadon, Head of Enterprise Mobility Specialist Sales

It’s been an exciting time for those of us interested in new technology –it’s been hard to ignore the launch of new devices over the last few weeks.

Huge thought goes into device choice and rightly so.  Something that sits in your hand for the bulk of your day is a highly emotive choice to most people and the battles between the Telecom giants will continue.  But that’s not my real point here.

We know that device choice is critical to an individual, that’s why we always counsel customers to think of their people first.  But we recognise that technology can only take you so far, so what about the user experience?   No product gets off the drawing board without a great user experience, right?  Not the UE of the operating system or the UE of the plethora of apps we all now use. But what about the user experience of initial deployment, that ‘open the box’ moment, and what’s the experience if – O M G -something goes wrong!

Let’s start with getting your new phone.  Your phone’s so important to you that getting a new device should be exciting, and easy.  Charging the device, putting the SIM in, setting up mobile device management, downloading apps, finding a cover, choosing headphones.  What a drawn out experience.  Wouldn’t it be better to give your people a company branded box to open, with a pre-configured, shiny device snuggled inside, perhaps in your choice of protective cover, and already partnered with your accessories?   With your apps installed? And Capsule, so you know you’ve got cyber security threats covered?

You’ll also want to be sure that this isn’t the last you see of that device, so what about protecting the asset?  Well, that starts with deployment.  O2 is now an Apple Device Enrolment Programme (DEP) partner meaning that your choice of Enterprise Mobility platform is embedded into the iOS device at the point of activation and, what’s more, it cannot be removed.  Bingo!  Greater control and visibility over the device throughout its lifecycle, keeping it a valuable asset until that day it’s recycled or sold on.

That’s a great start, but what about if things go wrong after deployment?   Without my phone, I’m lost.  Powerless.  To be honest, distraught.  The good news is, our implementation of Apple DEP is unique – as you’d expect, we’re putting people first.  If your DEP device is lost, stolen or damaged, while under warranty then O2 will replace the device the very next working day*, and what’s more, you won’t have to do a thing.  Simply switch the device on and your DEP profile is already configured – you’re back in the game.  Frankly, the alternatives to our service aren’t palatable, and could involve trips to a store, posting devices, administration, and ultimately delay.  Not a great user experience in my book.

We’re holding customer events during October so if you want to know more about how to put your people at the centre of your operation, please just drop me an email. You can also find out more about how we help customers manage device deployment on our website.

*Next working day.   Subject to warranty replacements or paid for replacements

Ready to scale up your business? Call an O2 business specialist on 0800 028 0202 or call free from your O2 mobile on 8002.


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