Tools for getting the most out of Big Data
Big Data is not just for big business – that was the take-away from our last piece on the subject. But how can small businesses like yours access the vast swathes of data available and get the most out of it? It’s unlikely that you’ll have an in-house development or data team, but don’t let that stop you. We’ve compiled a list of easy-to-use tools and apps that will help you get the most out of Big Data.
You’ve probably heard of this one and it’s a must if you have a website. Google Analytics compiles data about how people use your site, so you can monitor things like how customers find the site, what device they use to browse it, what social platforms are proving the most fruitful and more. Why does this matter? It can help you make better strategic decisions. For example, if you find that most customers are visiting your site on a smartphone, you might decide to invest in optimising the site for mobile.
YouGov Profiling Tool
This tool helps you to provide a more tailored experience to your customers by giving you a snapshot of their interests and hobbies. With access to over a hundred thousand data points, you’ll be able to glean how different groups feel about brands like yours, plan marketing campaigns that have greater impact and create more relevant communications.
Joining or being part of social conversations is a great way to boost the profile of your business in a human way. Google Trends can help you work out what’s popular now – and if something’s relevant and interesting, you can adapt your marketing and communications. A quick glance at the time of writing pulls up Justin Bieber, shortbread and Peppa Pig as popular global trends. We’ll leave it to you to brainstorm how these will help you in marketing your offering.
Most entrepreneurs lead a double life as a business owner by day, social media expert by night. But although rules around what time of day to post and how often exist, really nailing your social activity can only be achieved by learning what your customers respond best to. Twitter’s analytics platform gives you an easy, free oversight of how well received your brand’s tweets have been. Try experimenting by varying time of day and using images versus no images to see what works best.
There are a huge range of tools to help you get more out your Twitter profile. Check out the O2 Social Insights Tool, which can help you connect with the right people (or take inspiration from their ideas!) as well as providing you with insights and recommendations based on how your content is performing.
Like Twitter’s offering, Facebook Insights can tell you a lot about your customers. As well as gleaning what your audience is responding to, Facebook Insights should give you a clear idea of what the most strategic posts to promote are. And, like all the tools we’ve mentioned, it’s free
For free, impartial business tech advice and help, talk to an O2 Guru online, in-store or over the phone.