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Looking back at 2014: the year of the cloud

As the year draws to a close, take a minute away from the mince pies and eggnog to reflect on 2014. A year filled with selfie-sticks, vaping and weather bombs, what can your business take from the big tech trends of the year?

The cloud

This was the year that the cloud went mainstream. Now that we have access to everything from everywhere, we can’t help but wonder how we ever coped with programs hosted only on single computers and non-collaborative documents. There’s so much to say about how to get the most out of cloud working, we can’t stop going on about it. Find out how technology can maximise your productivity, and some products we love, like file sharing with Box and easy remote working with Office 365.

Hack attacks!

The downside of the cloud was never more evident than in 2014, as hackers took down huge corporations from Apple to Sony and eBay. The Apple iCloud hack generated headlines galore as various celebrities found their private photos published online for all to see. From choosing robust passwords to investing in security products, ensuring the safety of both your business data and your customers’ personal details has never been more important.

Read more: Four simple ways to work securely with McAfee Multi Access

Flexible working

A major benefit of the rise of the cloud is that we can now work productively from anywhere. What’s more, in 2014 workers gained the right to request flexible working after 26 weeks of employment. Add 4G connectivity into the mix and you’ve got flexible working success! To help your business get flexible working underway, we put together the ultimate mobile working set up and asked is home working right for your business?

Big Data

Big Data went from buzzword to best bet in 2014. From Netflix commissioning bespoke TV shows based on user data to taxi firms using it to predict customer hot spots, analysing data can help you tap into your customers’ needs before they even know they have them. The concept of putting vast swathes of information to work for your business doesn’t need to be overwhelming though – for example, the free YouGov profiler tool uses big data in a really clear, concise way. Find out how to put it to work for your business here.

Video stars

With YouTube throwing money at advertising and reported video engagement rates through the roof, video was 2014’s marketing go-to. Big brands tapped into people’s timelines using celebrities but brand send-ups and cute animals also proved that you can get plenty of attention without too much spend. Coca Cola even combined the two, using Taylor Swift and her feline friends to promote Diet Coke. It’s not too late to get in on 2014’s video trend with our top five apps for creating a last-minute Christmas ad.

What will 2015 hold? Join us in January when we’ll be sharing our business predictions for the year ahead.

See more insights, products and services from O2 Business here.


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