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After ‘Inspiration’ comes ‘Discovery’

O2 Business have just launched the Power Hour,  to encourage business owners to take time out of their weeks to join entrepreneurs and experts online to think about how technology can help solve your businesses challenges. We invited Paul Lawton, SMB General Manager, to tell us more.

No one needs persuading that digital and technology are the future – and that it’s what we should be doing, however it’s often hard to find the time to make the changes that your business needs. That’s why we’ve created this series of Power Hour events, where you put aside time each week to start thinking about the problems and challenges your business may face and how technology could help. We explore how digital can help grow your business by enabling you to respond, interact and engage with your customers in innovative and dynamic ways and allow you to work smarter and more efficiently – ultimately giving you more time back.

In the first webinar, business psychologist Tony Crabbe, challenged us to break the shackles of being busy and made a very compelling case for the importance of finding time to breathe. For the second event, it was my turn to play host as we gathered an expert panel to talk challenges and Director of Wayra Europe and Ant Morse, Head of Digital Sales at O2 covered the big topics that are currently on everyone’s agenda.

We’ve created this series of Power Hour events, where you put aside time each week to start thinking about the problems and challenges your business may face and how technology could help

  1. Digital is relevant for everyone

In an increasingly crowded market, we need to find innovative ways to interact with customers. For example, we heard about the buskers using QR codes allowing their audience to take music home with them and also provide a safe way to donate. Digital can help you find new, surprising ways to engage and start conversations with customers.

  1. Flexible working gives you commercial edge

Ask yourself what works for you and your business.

With digital we can now work anywhere – at home, on the move – and are still able to collaborate and share information with colleagues or customers instantly. It’s time to break the chains of ‘how it’s always been done’ and start looking at how you can work smarter.

  1. Starting up is easier than you think

There are now lots of digital tools available to help you get started, many of which are free and help you make those first impressions count. You can create the perception of a big business with a professional looking logo, a business class email and website.

Social media also allows you to compete on the same level as big businesses. It creates opportunities for people to engage with your content and offers the ability to respond in real-time to any questions, anywhere. And services like LinkedIn offer ways to connect in a warmer, more effective way to the right people

Social media also allows you to compete on the same level as big businesses, services like LinkedIn offer ways to connect in a warmer, more effective way to the right people

  1. Get started now

Worried about embracing digital? You shouldn’t be. The biggest risk to businesses is that they don’t embrace technology. Get in touch with our O2 Gurus to see how we can help.



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