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Best of WIRED 2014

WIRED’s showpiece event just gets bigger and better each year. In order to bring the world of WIRED to life like never before, this year’s outing, which took place at London’s Tobacco Dock on 16th and 17th October, hosted an interactive Test Lab area and brought together close to 50 leading speakers eager to share their knowledge and experiences of life in the digital age.

As ever, the themes uniting every speaker and workshop were imagination, ambition and an eagerness to enhance the modern world. Advertising guru John Hegarty spoke particularly passionately about the importance of creative thinking: “What’s brilliant about ideas is that anyone can have them – anytime, anywhere, at any moment,” he said

Perhaps the biggest name on the bill was musician and relentless tech enthusiast will.i.am, who is currently gearing up to release his wearable PULS smart cuff through his company i.amPLUS. Will.i.am focused on the values and significance of the “screenagers” of today’s digital age, before suggesting that his debut foray into the world of tech could see a release as early as November.

Obi Feltom works on developing products and strategy for Google[x], the tech-giant’s crack team of geniuses dedicated to making science fiction-like tech breakthroughs a reality. Feltom entertained the WIRED2014 crowd with details of some of Google[x]’s current projects, which include driverless cars, smart glasses and self-flying delivery vehicles

Lee Bofkin, the CEO of Global Street Art, was another guest at the event. He discussed the enriching effect of street art on our cities and focused on its ability to positively influence the ways we experience the built environment. He also looked at how street art could be used to reinvigorate the world of advertising.

Elsewhere, Anne Wojcicki discussed her saliva-based DNA kit capable of revealing your ancestry. Ron Arad spoke about how curiosity and creativity influences his world famous designs, whilst beat-boxer extraordinaire Schlomo spoke about his fascination of “mixing technology with the human voice.”

The third day of the event, entitled WIRED2014: Next Generation, was dedicated to inspiring young people aged between 12 and 18. The A-list names on the bill included the likes of Andy Serkis, Rizzle Kicks and astronauts Tim Peake and Helen Sharman.  There were several workshops set up to give inquisitive young minds an insight into the making of wearable technology, digital comics and virtual-reality headsets

Once again, WIRED’s event proved to be a compelling showcase of the world’s leading thinkers and innovators. The mood was perhaps best summed up by Yulia Marushevska, a Ukrainian student and activist, who professed her belief in the power of cutting-edge thinking: “Only crazy ideas can influence the world”.

You can find out more about the Wired events and watch highlights here.

To read about inspiring tech that is already changing the marketing efforts of businesses, watch our video interview with Chris Brauer.



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